15 Jul

Tipiak survey reveals essential role of macarons in afternoon tea

PHOTOGRAPHE-BRETAGNE-FRANCE

More than half of consumers believe that macarons are an essential part of afternoon tea, according to a survey commissioned by French pâtissier Tipiak.

The research, to mark Afternoon Tea Week next month (12th to 18th August 2024), revealed that seven in ten Britons think that macarons are fashionable.

The confectionary favourites are regarded as being in the top four key ingredients that Brits want to see in their afternoon tea, following scones with clotted cream, mini Victoria sponge cakes and ham finger sandwiches.

Marie-Emmanuelle Chessé, international development project manager at Tipiak, said: “Macarons are one of the most treasured authentic French sweet treats in the world and we are delighted to see that they are so highly regarded as afternoon tea ingredients in Britain.

“Afternoon tea is a quintessentially British tradition which has seen a resurgence in popularity in recent years. It’s a great way to celebrate a birthday, baby shower, Mother’s Day or a special anniversary – or just to get together with friends or family for a catch up.

“Afternoon Tea Week is an annual celebration that’s the perfect time for food service operators to pull out all the stops and go to town with their afternoon tea menus, making sure of course that macarons are centre stage! This survey shows just how popular macarons are as an afternoon tea ingredient so don’t forget to include these wonderful products.

“Tipiak offers a range of thaw and serve, gluten-free macarons to the UK food service sector via key wholesalers, including the recently launched heart-shaped macarons, which are ideal for afternoon tea, as well as cake decorations, toppings for shakes and smoothies, and for use as part of a café gourmand.

“All our macarons are made to a traditional recipe and have the added convenience of being available frozen to food service operators so that they can defrost according to demand.”

The survey conducted by Perspectus Global for Tipiak in June 2024, polled 2,000 Britons about their thoughts on macarons and afternoon tea.

Some 53% believe that macarons are an essential part of afternoon tea. Respondents aged 18-29 (63%) and aged 30-44 (64%) were the age groups most likely to say that macarons are essential for afternoon tea – confirming just how popular these darlings are amongst the younger generations.

On average, Britons would eat three macarons in one sitting – rising to four on average for 18-29 year olds.

The survey revealed that Brits would like to see the following as part of afternoon tea served up in a food service setting:

  • Scones with clotted cream (59 percent)
    • Mini Victoria sponge cakes (48 percent)
    • Ham finger sandwiches (42 percent)
    • Macarons (42 percent)
    • Egg and cress finger sandwiches (39 percent)
    • Éclairs (38 percent)
    • Shortbread (35 percent)
    • Miniature quiches or savoury tarts (34 percent)
    • Chocolate-dipped strawberries (34 percent)
    • Mini fruit tartlets (32 percent)

Made in France to traditional recipes, Tipiak’s range of sweet and savoury pâtisserie is available frozen to UK food service operators via key wholesalers.

For more information about the Tipiak range available to the UK food service sector visit www.tipiakfoodservice.co.uk

, , , , , , , Read more...
01 Feb

Tipiak heart-shaped macarons perfect for romantic Valentine’s Day cocktails

Looking to romanticise your beverage menu this Valentine’s Day?

Tipiak’s heart-shaped macarons make the perfect addition to romantic Valentine’s Day cocktails.

Our newly launched heart-shaped macarons are gluten-free, meaning they are suitable for coeliac customers and those who avoid gluten too.

Each Tipiak French heart-shaped macarons selection features ten chocolate and ten strawberry macarons. Ideal flavours for Valentine’s Day!

Made to a traditional French recipe, they simply need defrosting in a refrigerator for two hours, plus 15 minutes at room temperature.

They make a super romantic gesture when serving cocktails this Valentine’s Day. Either add the heart-shaped macarons as a topping to the cocktail or serve on the side. Your guests are bound to love the romantic touch.

Just like all of Tipiak’s ‘thaw and serve’ macarons, they are available to the UK food service sector via frozen food distributor Central Foods.

With their smooth crisp shell and soft creamy filling, Tipiak’s macaron range includes the classic French macarons you know and love, as well as exciting flavours in the pop macaron fruits selection.

The heart-shaped macarons collection is the most recent selection added to the range available to the UK food service and catering sector.

Versatile

As well as helping to romanticise cocktails, Tipiak’s heart-shaped macarons can also be added to cakes as decorations and toppings.

Or why not serve a heart-shaped macaron as an accompaniment to coffee or as part of an afternoon tea this Valentine’s Day?

Everyone likes a little romantic gesture. Tipiak’s ‘thaw and serve’ heart-shaped macarons are the ideal way for food service operators to add a romantic touch to their menus.

Not only are the heart-shaped macarons stunning to look at, they’re also delicious too – a truly lovely way to treat your customers this Valentine’s Day.

Find out more here.

, , , , , Read more...
27 Jan

Love Tipiak macarons on Valentine’s Day

Next month hosts the day when we all show our love…Valentine’s Day.

And what better way to say ‘I love you’ than serving up a stunning sweet treat, courtesy of Tipiak.

Our exquisitely authentic ‘thaw and serve’ French macarons can be served individually or as part of a delightful dessert. Arrange them in a heart shape for maximum romantic effect!

What’s more, they’re gluten free too…meaning they are suitable for coeliacs and others who avoid gluten in their diets.

Choose from our Tipiak classic French macarons or our French pop macarons fruits – they’re visually so appealing and the flavours are amazing.

Each pack of French macarons features six striking flavours – lemon, caramel, vanilla, raspberry, chocolate and pistachio. Our pop macarons fruits selection includes blackcurrant, lemon and yuzu, apricot, morello cherry, passionfruit, and coconut flavours. Something to suit all tastes!

Thaw and serve

All of our Tipiak sweet and savoury pâtisserie is so easy and convenient for food service operators. Simply defrost according to the instructions on the box and serve.

Our macarons take just one hour to defrost, plus 15 minutes at room temperature before they are ready to serve to your guests.

Try adding a macaron as an accompaniment to coffee…it’ll make a great Valentine’s Day treat and show your customers you care. Or how about creating a simple but delicious dessert using Tipiak’s ‘thaw and serve’ macarons, fruit, cream and a coulis?

One of our favourites for Valentine’s Day is designing a striking heart shape using eye-catching macarons.

Whichever way you serve them, your guests are sure to love Tipiak macarons on Valentine’s Day!

Click here for more information about our authentic French macarons, which are available exclusively in the UK for foodservice customers via frozen food distributor Central Foods.

, , , , , , Read more...