02 Feb

Make a macaron tower…with Tipiak

One of the most striking ways to display macarons is to make a macaron tower.

These showstopping arrangements are perfect for weddings, christenings, birthdays, baby showers or any special occasion.

Choose macaron colours to fit the theme of the celebration.

They’re also a great way to catch the eye of customers or potential customers. So consider placing a macaron tower in a prominent position in your restaurant, dining room, café or shop window.

To make a macaron tower as appealing to as many people as possible, opt for gluten-free macarons…just like Tipiak’s.

Simple but stunning

We’re big fans of macaron towers. They’re an eye-catching and stunning way to display macarons, which are the darlings of the pâtisserie world right now.

Best of all, they’re relatively simple to make.

Start with a polystyrene cone and use toothpicks to secure each individual macaron. We’ve taken a series of images to show the best way to make a macaron tower. But you may have other ideas or choose to decorate your tower differently.

The beauty of a macaron tower is that you can create your own designs. Our Tipiak French macarons and pop macaron fruits present perfectly in a macaron tower. These ranges include a wonderful selection of flavours and colours, which give professional caterers so many options when it comes to making a showstopping display.

Red and pink flavours work well for Valentine’s Day, yellows, greens and creams for Easter. And if you’re theming for a wedding, then it’s easy to coordinate with the colours of the flowers!

Tipiak’s authentic macarons are made in France with more ground almonds and less sugar than many macarons, so they are less brittle. This means they are easier to attach when assembling as a tower.

Tipiak’s thaw and serve gluten-free macarons are available to the UK foodservice sector via frozen food distributor Central Foods, who supply to key wholesalers.

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22 Feb

Demand soars in the UK for Tipiak authentic French macarons

The taste for Tipiak French macarons has soared in the UK, with sales increasing by more than 24% year on year.

Ahead of Macaron Day 2018 on 20th March, the pâtissier has reported that if all the Tipiak macarons sold in the UK in 2017 were laid end to end, they would measure 95 times the height of the Arc de Triomphe.

The increasing popularity of the macarons has been attributed to a range of reasons, including the unique taste and recipe used by the skilled Tipiak pâtissiers in France, the different varieties available, which feature classic macarons, contemporary pop macarons, and the chocolate macarons collection, and the current fashion for afternoon tea in the UK.

In addition, the Tipiak macarons are also gluten-free (with certification from the French Coeliac Association) and are suitable for vegetarians, which appeals to those with a range of dietary requirements.

The rise in social media use and the fashion for snapping eye-catching images has also led to an increasing awareness of the delicate French delight, helping to ensure that consumers just can’t get enough of the genuine macarons.

And with Macaron Day on 20th March fast approaching, demand is likely to continue to grow.

“The Tipiak macarons look and taste exquisite,” said Marie-Emmanuelle Chessé, international development project manager at French food producer Tipiak, which supplies frozen, authentic French patisserie to the UK foodservice sector.

“Demand has shot up over the past two years for authentic macarons and we are thrilled to see how popular the Tipiak macarons are in the UK foodservice sector. Because Tipiak macarons have a significantly higher almond content than most other macarons in the marketplace, they have a better flavour, are less brittle/fragile and are also less sweet. This is bang on trend for those consumers who are willing to pay a little bit more for a smaller, better quality, tastier and more enjoyable treat.

“All foodservice operators have to do is simply ‘thaw and serve’.”

Tipiak has a dedicated and passionate team of experienced pâtissiers using their expertise to create and hand-finish the superb range of ‘thaw and serve’ gluten-free macarons in different flavours and finishes.

They are available to restaurants, cafés, bars, pubs, event caterers, hotels, universities, leisure centres, care home operators, garden centres and other foodservice operators through frozen food wholesalers throughout the UK.

For more information visit www.tipiakfoodservice.co.uk

The Macaron Day tradition was established in 2005 in Paris as a partnership among local macaron patisseries to celebrate the French macaron and give back to local charities. In 2010, French macaron shops in New York City also began organising similar events, with other cities in the United States following suit, along with additional places around the world – holding events around the same time in March.

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