15 Jul

Tipiak survey reveals essential role of macarons in afternoon tea

PHOTOGRAPHE-BRETAGNE-FRANCE

More than half of consumers believe that macarons are an essential part of afternoon tea, according to a survey commissioned by French pâtissier Tipiak.

The research, to mark Afternoon Tea Week next month (12th to 18th August 2024), revealed that seven in ten Britons think that macarons are fashionable.

The confectionary favourites are regarded as being in the top four key ingredients that Brits want to see in their afternoon tea, following scones with clotted cream, mini Victoria sponge cakes and ham finger sandwiches.

Marie-Emmanuelle Chessé, international development project manager at Tipiak, said: “Macarons are one of the most treasured authentic French sweet treats in the world and we are delighted to see that they are so highly regarded as afternoon tea ingredients in Britain.

“Afternoon tea is a quintessentially British tradition which has seen a resurgence in popularity in recent years. It’s a great way to celebrate a birthday, baby shower, Mother’s Day or a special anniversary – or just to get together with friends or family for a catch up.

“Afternoon Tea Week is an annual celebration that’s the perfect time for food service operators to pull out all the stops and go to town with their afternoon tea menus, making sure of course that macarons are centre stage! This survey shows just how popular macarons are as an afternoon tea ingredient so don’t forget to include these wonderful products.

“Tipiak offers a range of thaw and serve, gluten-free macarons to the UK food service sector via key wholesalers, including the recently launched heart-shaped macarons, which are ideal for afternoon tea, as well as cake decorations, toppings for shakes and smoothies, and for use as part of a café gourmand.

“All our macarons are made to a traditional recipe and have the added convenience of being available frozen to food service operators so that they can defrost according to demand.”

The survey conducted by Perspectus Global for Tipiak in June 2024, polled 2,000 Britons about their thoughts on macarons and afternoon tea.

Some 53% believe that macarons are an essential part of afternoon tea. Respondents aged 18-29 (63%) and aged 30-44 (64%) were the age groups most likely to say that macarons are essential for afternoon tea – confirming just how popular these darlings are amongst the younger generations.

On average, Britons would eat three macarons in one sitting – rising to four on average for 18-29 year olds.

The survey revealed that Brits would like to see the following as part of afternoon tea served up in a food service setting:

  • Scones with clotted cream (59 percent)
    • Mini Victoria sponge cakes (48 percent)
    • Ham finger sandwiches (42 percent)
    • Macarons (42 percent)
    • Egg and cress finger sandwiches (39 percent)
    • Éclairs (38 percent)
    • Shortbread (35 percent)
    • Miniature quiches or savoury tarts (34 percent)
    • Chocolate-dipped strawberries (34 percent)
    • Mini fruit tartlets (32 percent)

Made in France to traditional recipes, Tipiak’s range of sweet and savoury pâtisserie is available frozen to UK food service operators via key wholesalers.

For more information about the Tipiak range available to the UK food service sector visit www.tipiakfoodservice.co.uk

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19 Oct

Tipiak macarons launch in Booker frozen aisles

Pâtisserie specialist Tipiak has launched its gluten-free French macarons selection into wholesale giant Booker.

The authentic ‘thaw and serve’ macarons are now available frozen nationwide to food service operators and retailers via more than 170 sites operated by Booker.

It is the first time that Tipiak-branded macarons have been available direct to retailers and businesses in the UK.

Certified gluten free by the French Association of Gluten Intolerance (AFDIAG), each case of the French macarons features 36 individual pieces in six different flavours – lemon, caramel, vanilla, raspberry, chocolate and pistachio.

Thaw in a fridge for one hour plus 15 minutes at room temperature before serving.

Marie-Emmanuelle Chessé, international development project manager at Tipiak, said: “We are delighted that our authentic, thaw and serve French macarons are now available to customers via Booker. Our sweet and savoury pâtisserie products have been available to the UK food service sector for many years but in partnering with Booker, we are making our Tipiak-branded French macarons available to the UK retail and business market for the first time.”

Made in France – the home of the macaron – the French macarons are packaged in eye-catching colourful window boxes and are ideal for both retail and food service.

In food service, they can be served as accompaniments to tea or coffee, as part of an afternoon tea or café gourmand, or as decorations and toppings for desserts, ice cream and shakes. A macaron tower makes a show-stopping centrepiece for any buffet, wedding, or event.

Based in France, Tipiak is a well-established business operating in the food sector since 1962, offering pâtisserie, party food, crusty bread, dry grocery products and frozen ready meals.

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13 Mar

Tipiak macarons – not just for Afternoon Tea!

Keen to increase your dessert sales? Need ideas to create simple but eye-catching desserts with the wow factor? How about decorating your cakes and desserts using Tipiak macarons?

With a macaron selection that features a range of delicious flavours and delicate colours, there’s a macaron to suit all your dessert decorating occasions.

Whether it’s a birthday cake, wedding cake, baby shower cake, christening cake, an Easter cake or sweet treat for some other occasion, Tipiak macarons make the perfect finishing touch.

What’s more, Tipiak’s macarons are gluten free, so they are suitable for coeliacs.

Macarons are currently the darlings of the pâtisserie world. Social media, especially Instagram, has helped a whole new generation to discover these dainty delights. With their pretty pastel colours, they can add a touch of French chic when used to decorate desserts.

The Tipiak macarons available to the UK foodservice sector include the French macarons selection and the French pop macarons fruits selection. Take a look at the delicious flavours in each range here.

Convenience

Tipiak’s authentic macarons offer the ultimate in convenience. Simply thaw and serve to bring a touch of classic French flair to the table.

Professional caterers love how simple they are to prepare and serve.

Tipiak’s frozen macarons are ideal cake decorations. Keep some in the freezer so that you’ll always have eye-catching toppings and decorations for cakes and desserts.

They take just one hour to thaw in a fridge, plus 15 minutes at room temperature.

Tricky to make from scratch, especially consistently sized, the thaw and serve macaron options are the ultimate in convenience. Tipiak’s authentic macarons are made in France with more ground almonds and less sugar than many macarons, so they are less brittle. This means they are easier to attach as cake decorations and toppings.

Decorate cakes using Tipiak macarons and you’ll be sure to create super stylish designs.

Tipiak’s thaw and serve macarons are available to the UK foodservice sector via frozen food wholesalers nationwide.

 

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02 Feb

Make a macaron tower…with Tipiak

One of the most striking ways to display macarons is to make a macaron tower.

These showstopping arrangements are perfect for weddings, christenings, birthdays, baby showers or any special occasion.

Choose macaron colours to fit the theme of the celebration.

They’re also a great way to catch the eye of customers or potential customers. So consider placing a macaron tower in a prominent position in your restaurant, dining room, café or shop window.

To make a macaron tower as appealing to as many people as possible, opt for gluten-free macarons…just like Tipiak’s.

Simple but stunning

We’re big fans of macaron towers. They’re an eye-catching and stunning way to display macarons, which are the darlings of the pâtisserie world right now.

Best of all, they’re relatively simple to make.

Start with a polystyrene cone and use toothpicks to secure each individual macaron. We’ve taken a series of images to show the best way to make a macaron tower. But you may have other ideas or choose to decorate your tower differently.

The beauty of a macaron tower is that you can create your own designs. Our Tipiak French macarons and pop macaron fruits present perfectly in a macaron tower. These ranges include a wonderful selection of flavours and colours, which give professional caterers so many options when it comes to making a showstopping display.

Red and pink flavours work well for Valentine’s Day, yellows, greens and creams for Easter. And if you’re theming for a wedding, then it’s easy to coordinate with the colours of the flowers!

Tipiak’s authentic macarons are made in France with more ground almonds and less sugar than many macarons, so they are less brittle. This means they are easier to attach when assembling as a tower.

Tipiak’s thaw and serve gluten-free macarons are available to the UK foodservice sector via frozen food distributor Central Foods, who supply to key wholesalers.

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20 Sep

Christmas catering made easy with Tipiak

We’ve now reached that time of year when it’s full steam ahead for Christmas planning!

Whether you’re catering for a buffet, reception, party or some other festive event, Tipiak can make things easier.

And you’ll find that Tipiak’s exquisitely French sweet and savoury pâtisserie is the perfect partner when it comes to catering for a winter wedding too.

Check out our authentic range of canapés and our delicious pop éclairs, petits fours and gluten-free macarons.

Simply thaw and serve to treat your guests to mouth-watering morsels at this special time of year.

Canapés

Our savoury range of pre-prepared frozen canapés includes Traditional Chicago Style Canapés, Provencal Bistro Canapés and our Vegan Cocktail Selection.

Featuring 48 individual pieces, the Traditional Chicago Style Canapés selection includes eight different flavours. It takes just three hours to thaw in the fridge.

Our Tipiak Provencal Bistro Canapés selection is suitable for vegetarians, and contains 63 individual pieces in seven different flavours.

While our newest range – the Vegan Cocktail Selection – is a delicious collection of seven different plant-based flavours. They taste so delicious that they’re sure to be popular with all guests…not just those with dietary requirements.

Serve our canapés at drinks receptions, as hors d’oeuvres or as part of a selection of tapas treats. It’s the easy way to serve a taste of France this festive season!

When it comes to the sweet side of things, Tipiak offers a super selection. Try our award-winning Pop Éclairs, French Petits Fours, French Chocolate Petits Fours, Pop Macaron Fruits and French Macarons.

Available to the UK foodservice sector via key wholesalers, our sweet treats can be served at a variety of Christmas occasions.

Try them in a festive afternoon tea, as an accompaniment to coffee, as part of a trio of delicious desserts or to round off a meal.

What’s more, our macarons are gluten free – meaning they are suitable for your coeliac guests and those who avoid gluten out of choice.

Christmas is coming! Prepare now by ordering your sweet and savoury ‘thaw and serve’ pâtisserie from Tipiak…your professional partner in the kitchen.

 

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